Grants totaling $57,675 were awarded to seven groups by the Maine Office of Tourism. The grants were awarded through an application process administered by the Tourism Enterprise Marketing Grant program, according to a release from the state.
With the most recent grants, the program has awarded almost $345,000 to support tourism marketing projects that help increase visitor traffic to Maine.
Recipients are:
• Moosehead Lake Region Chamber of Commerce, $9,000, to promote the Moosehead Pinnacle Pursuit hikes to the outdoor adventure market through public relations and paid media outreach;
• Boothbay Harbor Region Chamber of Commerce, $7,000, to support off-season tourism through an integrated campaign that builds on the success of the Coastal Maine Botanical Gardens’ “Gardens Aglow” event;
• Bicycle Coalition of Maine, $10,000, to develop an online “Where to Ride Guide,” a responsive website that will connect to a database of planned rides, destinations and bicycle friendly businesses;
• Maine Maritime Museum, Farnsworth Museum, Boothbay Railway Village and the Damariscotta Pumpkinfest Collaborative, $10,000, to support fall events campaign to increase visitation to the midcoast region in October;
• Maine Art Museum Trail, $10,000, to reprint art museum trail brochures, and for a printed promotional insert in the New York Times New England edition;
• Points North Institute/Camden International Film Festival, $6,500, to promote Maine’s shoulder season through the destination film festival by reaching non-film industry publications;
• Main Street Skowhegan Brewfest, $5,175, to help showcase the local “field-to-glass” movement via the Skowhegan Brewfest using broadcast-radio and website assets.
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