LOS ANGELES — Opening in theaters amid controversy over animal treatment on set and calls for a boycott, “A Dog’s Purpose” still managed to earn $18.4 million, according to studio estimates Sunday.
Tracking expectations had pegged the family film to open in the mid-$20 million range, but it had a healthy debut nonetheless for a movie that cost only $22 million to produce.
Representatives of Universal Pictures, which distributed the Amblin-produced film starring Dennis Quaid, say the opening was in line with their hopes.
Audiences gave the film an “A” CinemaScore, indicating that word of mouth should be positive going forward.
“It’s a great start for what I think is going to be a long-term playout on the title,” said Nick Carpou, Universal’s president of domestic distribution.
First place at the box office went again to M. Night Shyamalan’s multiple personality thriller “Split.” It grossed $26.3 million in its second weekend in theaters – a relatively minuscule 34 percent drop from its first weekend, which is nearly unheard of for a horror thriller.
Rounding out the top five were “Hidden Figures” in third with $14 million, new opener “Resident Evil: The Final Chapter” in fourth with $13.9 million, and “La La Land” in fifth place with $12.1 million.
Damien Chazelle’s candy-colored musical crossed the $100 million mark domestically after earning 14 Oscar nominations that helped fuel its earnings.
“They definitely got a nice boost,” said comScore senior media analyst Paul Dergarabedian. “They’re riding that perfect wave of Oscar attention with the perfect release pattern.”
– Associated Press
Send questions/comments to the editors.
