SEATTLE (AP) — Alaska Airlines is ending decades of giving passengers prayer cards with their meals, saying Wednesday the decision was made out of respect for all passengers.

The cards began as a marketing ploy 30 years ago to differentiate the regional airline from its competitors.

The cards offer a short excerpt of an Old Testament psalm printed on a beautiful photograph. One current example includes this excerpt printed over a beach scene: “Give thanks to the Lord for He is good. His love endures forever.”

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